Now, your answers from step 1 come in handy: Which feature are you gonna showcase? Why and to whom?

Here’s how: 1) Reduce clutter and hide everything unnecessary The good news: That’s easier to achieve than you might think. They don’t know how the software works, how it’s structured, how it’s navigated.Īnd with today’s super short attention span of only 8.25 seconds, you must capture their interest immediately, or they’ll be gone forever. They don’t have much time on their hands to check out whether your software is right for them. They’ve just come to your website or signed up for your trial. We know the software we’re marketing and selling inside out.īut those new customers we want to attract, those new website visitors, those who have recently signed up – they are totally lost. Take the time to answer the four questions, and you have a much bigger chance to spark the interest of your visitors and make them sign up! Your website visitors will get their first impression by scanning your screenshots, not by reading all the texts on your page. If the screenshot is for your website or a video, it can be bigger, but don’t overcomplicate things by showing too much unnecessary stuff (I’ll come to that later).ĭon’t forget: A picture speaks more than a thousand words. Screenshots for email newsletters and social media should be smaller in size, focusing only on parts of your software. For long-term customers, don’t be afraid to showcase small improvements, which can prove super valuable for power users. To attract new customers, choose features your customers benefit from the most. In the eyes of your customer, software is complicated enough. New website visitors who are unfamiliar with your software will need much simpler and self-explanatory screenshots than heavy users who are interested in newsletters with feature updates and improvements. Is it to increase conversions and boost sales by attracting new customers who don’t know much about your software yet? Or do you want to delight your existing customers, by enabling them to get the most out of your software? To start off, ask yourself the following questions:

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